The Cannes Festival is the most important worldwide and likewise is its market. It is where to find reality strictly connected to the promotional work of the Italian short, but also productions, distribution or festivals in other areas and establish new contacts.

Since 2016 the Italian Short Film Center has been involved at the Cannes Marché du Film as a partner of the Italian Pavilion, organizing meetings and promotions of the Italian short film. The Italian Pavilion is realized with the contribution of the Direzione Generale Cinema and coordinated by Luce Cinecittà in collaboration with Anica, Ministero dello Sviluppo Economico and Ice.